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2 results for 'Enrique de Diego'

2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…

2019

Innovation and Agility at Tencent’s WeChat

By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke

This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010…