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34 results for '2022'
2023
Alessandro Riccombeni Case A: Lessons in leadership
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may âderailâ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...
2023
Alessandro Riccombeni Case B: Resolving the impasse
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may âderailâ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...
2022
Anne Boden at Starling Bank: Disrupting an industry
By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark
The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...
2020
Brand Value and Valuation â Technical Note (Spanish language)
By Nader Tavassoli
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
Building an organisation for the ecosystem era: Weighing up the Recipe of Haierâs Internet of Food
By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative âproduct plus serviceâ bundles that span traditionally separate industries to offer an experience that simply wasn...
2022
Burberry’s Digital Strategy
By Donald Sull, Stefano Turconi, Sanam Zanjani
The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberryâs digital transformation was spearheaded by CEO Angela A...
2023
Cree (A)
By John Mullins, Elizabeth Philp
Hubert Rhomberg was contemplating the wall of photographs at the entrance to the headquarters of his family business, Rhomberg. They showed the history of the company and his forefathers. With such rich heritage, should he really be pushing for innovation so strongly? But if he didnât, he would be...
2023
Cree (B)
By John Mullins, Elizabeth Philp
After having been spun out of the family business, CREEâs progress had been disappointing, to say the least. Despite the fact that two towers had been built using CREEâs innovative approach, and to considerable acclaim, it was proving difficult to sell additional projects. The result was that CR...
2023
Cree (C)
By John Mullins, Elizabeth Philp
Another four years had passed, and it was now April 2018. After two attempts to shut down the venture totally, Hubert Rhombergâs father Walter-Heinz presented Hubert with an opportunity to buy their cash-burning company, CREE, for âŹ1. CREE had been âhis babyâ for the better part of a decade,...
2022
Feedr (A)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton as they launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr provided nutritionally healthy food to the workplace by leveraging technology to drive personalisation in choice and scale. Case A follo...